AI Visibility Optimization (AVO)
Get recommended when customers ask AI who to hire.
Plem tracks how often ChatGPT, Gemini, Claude, Grok and Google’s AI recommend your business, and works to increase it.
It’s a service, not software. Our team does the work on a platform we built, and you see the results in your portal.
- ChatGPT
- Gemini
- Claude
- Grok
- Google AI
Checked on ChatGPT, Gemini, Claude, Grok and Google’s AI
The problem
Customers now ask AI who to hire.
A customer asks “Who’s the best flooring company near me?” AI names two or three businesses, based on what it reads in listings, reviews and mentions.
If your information is thin or inconsistent, it names a competitor instead.
“Who’s the best flooring company near me?”
- Google Business Profile
- Directories
- Reviews
- Your website
- 1A competitorRecommended
- 2Another competitorMentioned
Measure
We draft the questions buyers actually ask about your services and your area, phrased the way a customer would, and without your business name.
Each question runs on all five engines, and every answer is saved and tagged. Your first check becomes the baseline, and the same set runs again every month.
- Five engines
- Every answer saved
- Recommended, Mentioned or Not mentioned
A buyer question
“Who’s the best flooring company near me?”
Asked on all five engines:
- ChatGPT
- Gemini
- Claude
- Grok
- Google AI
Google AI covers AI Overviews and AI Mode.
Every answer is recorded as Recommended, Mentioned or Not mentioned.
- Recommended
- Mentioned
- Not mentioned
Fix
We don’t invent a business. We correct and fill in the true facts, so AI sees a consistent, current picture of you.
A few tasks need you, like approving a reply or sending a license. They show up in your portal under “What do you need from me?”, each one a single button.
Anything posted in your name is approved by you first.
Listing fixes
Google, and the directories AI reads
- Listings corrected and completed on Google and the directories AI reads
- Your name, address, phone, hours and services made to match everywhere
- Missing categories, service areas and photos added
- Review replies written in a tone you approve
- Real jobs shared with your own photos
- Your real reviews quoted on your own website
Re-measure
Every later check repeats the same questions on the same five engines, and compares the results with your baseline.
Your portal shows your share of recommending answers, a dated log of fixes, replies and updates, and anything still waiting on you.
- Am I improving?
- What did Plem do for me?
- What do you need from me?
Your Business
ExampleFirst check
22%
Latest
37%
+15 since your first check
34 of 93 answers recommended you. Example data, not a real customer.
Every month
What you get every month.
- 01
Measure.
The real questions your customers ask, on five engines, with every answer saved.
- 02
Fix.
Listings, matching details, review replies, and real jobs with your photos.
- 03
Re-measure.
The same questions again, compared with your first check, in your portal.
Definition
What is AI Visibility Optimization?
AI Visibility Optimization, or AVO, is how often AI assistants recommend a business when someone asks who to hire, and the work to raise that number.
Plem measures how often ChatGPT, Gemini, Claude, Grok and Google’s AI recommend a business, then works to raise it.
Last updated October 4, 2026.
How the names relate
You may also hear generative engine optimization (GEO), answer engine optimization (AEO) or AI SEO. The terms overlap: each is about being named in AI answers. AVO is the umbrella name Plem uses, for both the count and the work.
GEO
Generative engine optimization
AEO
Answer engine optimization
AI SEO
Search optimization for AI
AVO
The umbrella term: the count, and the work
What we don’t do.
Honest work, in plain words. These rules apply to every client, every month.
- We don’t invent content, reviews or customers.
- We don’t post anything in your name until you approve it.
- We don’t promise what AI will say. No one honestly can.
AI visibility FAQ
Questions about AI visibility.
How do you check if AI recommends my business?
We ask each engine the same buyer questions for your services and area, save every dated answer and count the recommendations. Being mentioned is counted separately from being recommended.
What do you do to improve my AI visibility?
We correct and complete your listings, make your business details match everywhere, reply to your reviews and share your real work, so AI has accurate, current information about you.
Do you write content for me?
We don’t make things up. We repackage what you already have, like reviews, photos, listings and business facts. Anything posted in your name is approved by you first.
What do I need to do?
Very little. You give us access to your listings, approve drafts, and send the few things only you have, like a license or an insurance document. Your portal shows anything waiting on you.
How long does it take to show up in AI answers?
Listing fixes can show up within weeks, but AI engines update at different speeds. We re-measure on a schedule and show you the change each time.
Can you guarantee AI will recommend me?
No, and no one honestly can. What you get is an honest count every check, with the real answers behind it.
See what AI says about your business.
In twenty minutes we’ll show you which AI answers name you today, and what we’d fix first.
Takes twenty minutes. Pick a time that suits you.